Case Study

In Q3 of FY25, I led the design and development of the Candidate Resources section for Best Buy’s career site to improve the job search experience and empower applicants with support and clarity. This feature centralized interview guidance, FAQs, application support, and values-driven messaging—all in one accessible, easy-to-navigate location.

I led the end-to-end strategy, UX, and technical execution of this feature, collaborating with a partner engineer to help build supporting article pages under my direction. Together, we delivered a scalable, responsive solution aligned with accessibility best practices and editor-friendly content management.

While Best Buy had robust resources for job seekers, they were scattered across different areas of the career site or buried within FAQ sections. Talent Acquisition partners wanted a centralized space to:

The solution needed to be designed and delivered quickly, work within ServiceNow’s Service Portal framework, and align with Best Buy’s brand and accessibility standards.

As Engineering Manager, I led the full lifecycle of this initiative, from discovery and design through implementation and launch:

Discovery

I began by collaborating with the TA Brand team and my product partner to define goals, content priorities, and address candidate pain points. We conducted a quick audit of competitor career sites to identify patterns in structure, tone, and accessibility.

From there, we mapped out the must-have sections—including a featured callout for the first step in the process (understanding the hiring journey)—followed by supporting articles arranged in a defined narrative order. We also introduced persistent on-page navigation to help users move easily between sections.

UX & Design

In Figma, I designed wireframes and prototypes with a focus on content clarity, mobile responsiveness, and accessibility (WCAG 2.1 AA). On the landing page, I grouped related content into expandable sections and implemented a responsive grid layout to organize the Candidate Resources articles in a clean, scannable format.

I designed the entire experience—from landing page structure and post grid layout to navigation elements, internal linking, and breadcrumb functionality. I created article templates that reinforced visual consistency, improved navigation, and delivered a cohesive experience across the section.

Development

I built the core Candidate Resources landing page and its modular components within the ServiceNow Service Portal—designing for long-term maintainability, performance, and content flexibility. I also directed a partner engineer to develop the supporting article detail pages, ensuring they followed the same UX patterns and accessibility standards I defined during the design phase.

To validate the experience and measure success, I configured GTM to track custom GA4 events across scroll depth, CTA clicks, and article interactions across the Candidate Resources experience..

Testing & Deployment

I led functional testing and validation, completed change and release documentation, and coordinated the deployment. After launch, I demoed the live experience to stakeholders.

The launch delivered measurable results while elevating both the candidate experience and internal content workflows.

Engagement Highlights (Oct 1 – Feb 14, 2025)

To evaluate success post-launch, I implemented event tracking in GA4 and reviewed performance metrics. During the initial 4.5 months, Candidate Resources saw:

This project reinforced the value of thoughtful, scalable design systems—especially when building features that serve both end-users and internal teams. Leading the project across UX and engineering allowed for tight alignment between vision and execution, and collaborating with a partner engineer helped deliver faster while ensuring quality and consistency.

TL;DR

Led the UX strategy and development of Best Buy’s Candidate Resources feature, improving the job seeker experience and editor workflows. Delivered in three sprints with support from a partner engineer, resulting in higher engagement and streamlined support for applicants.