Impact & Leadership

I believe in leading with empathy, strategy, and clarity—whether I’m guiding cross-functional releases, mentoring teams, or scaling systems. Below, you’ll find a blend of leadership moments and the philosophy behind them, grounded in results and human-first thinking.

MY LEADERSHIP APPROACH

Leadership isn’t about having all the answers—it’s about asking the right questions, creating clarity, and helping teams thrive.

Empower People

I create environments where team members feel heard, trusted, and challenged to grow.

Balance Vision + Delivery

I bridge strategic intent with tactical execution, from roadmap to release.

Champion UX & Dev

I believe the best solutions come from design–engineering alignment.

Lead with Context

I clarify goals, remove blockers, and keep teams aligned—not just busy.

Continuously Improve

I measure impact, refine processes, and learn with every sprint.

I lead with intention—designing every web experience and team interaction around clarity, creativity, and a human-first mindset.

Stories Behind the Strategy

WEB PLATFORM STRATEGY

Transformed a Static Career Site Into a Scalable, Data-Driven Platform

Transformed Best Buy’s career site into a continuously evolving platform by implementing structured GA4 tracking and leading a steady cadence of 50+ front-end feature releases.

01

UX DESIGN + CONTENT STRATEGY

Reimagined a Static Corporate Blog Into a Modern, Story-Driven Web Experience

Redesigned and rebuilt Best Buy’s corporate blog with a custom WordPress theme—elevating usability, mobile responsiveness, and brand storytelling while improving performance and scalability.

02

CRM INTEGRATION + FORM UX

Streamlined Disconnected Web Forms Into a Unified, CRM-Integrated Experience

At PowerObjects, I implemented and customized Microsoft Dynamics 365 forms across the website—simplifying the lead capture experience, aligning the frontend with brand standards, and improving data flow to sales teams.

03

ACCESSIBILITY + CANDIDATE UX

Redesigned Hard-to-Navigate Career Pages Into an Inclusive, Mobile-Optimized Web Experience

Collaborated with the Talent Acquisition and UX teams at Best Buy to redesign high-impact career site pages—enhancing navigation, mobile usability, and accessibility to better support all job seekers.

04

SEO + PERFORMANCE ENGINEERING

Migrated a Legacy WordPress Site Into a High-Performance, Search-Optimized Service Portal

Led the front-end engineering migration of Best Buy’s career site from WordPress to ServiceNow—improving Core Web Vitals, boosting job discoverability through structured data, and modernizing UX for mobile-first candidates.